My work

A few of my most recent and most favorite projects…

2020-2021

Brand Loyalty Thought Leadership Research at Mobiquity

Project description

In the digital experience space, loyalty is king. Brands across industries aim to create frictionless experiences their customers will come back to again and again. My goal was to understand consumer sentiment toward digital experiences, where they were finding success, and where there were areas of opportunity so we could help our clients create loyalty-driving experiences.

Tactics

  • Research design, execution, and synthesis
  • Content strategy – turning insights into assets
  • Publication and promotion

Results featured in

2019

Mobiquity Brand Relauch

Project description

Mobiquity was overdue for a reset of its public-facing brand and lead generation strategy. I led the US marketing team in establishing a solid brand foundation and executing a plan to improve our success in market.

Tactics

  • Persona development
  • Customer segmentation
  • Content and campaign strategy
  • Established a portfolio of vendors and freelancers including PR, digital marketing, and SEO
  • Improved UX and Conversion Rate Optimization

Results

  • 25% growth in traffic
  • 68% growth in MQLs
  • 226% increase in time on page (insights pages)
  • 216% increase in social media followers

before

after

2022-present

The Home Green

Description

The Home Green is a blog I created to help fellow lovers of home design to find more eco-friendly choices. In addition to being an outlet for my passion for visual design, it serves as a testing space for content strategies and tactics.

Tactics

  • Development of Brand Identity
  • Content strategy
  • Social media strategy
  • Content creation
  • Search Engine Optimization
  • Digital PR

Results