Mobiquity was overdue for a reset of its public-facing brand and lead generation strategy. I led the US marketing team in establishing a solid brand foundation and executing a plan to improve our success in market.

Tactics

• Persona development
• Customer segmentation
• Content and campaign strategy
• Established a portfolio of vendors and freelancers including PR, digital marketing, and SEO
• Improved UX and Conversion Rate Optimization

Results

• 25% growth in traffic
• 68% growth in MQLs
• 226% increase in time on page (insights pages)
• 216% increase in social media followers