Mobiquity.com relaunch

Mobiquity was overdue for a reset of its public-facing brand and lead generation strategy. I led the US marketing team in establishing a solid brand foundation and executing a plan to improve our success in market.

Tactics

  • Persona development
  • Customer segmentation
  • Content and campaign strategy
  • Established a portfolio of vendors and freelancers including PR, digital marketing, and SEO
  • Improved UX and Conversion Rate Optimization

Results

  • 25% growth in traffic
  • 68% growth in MQLs
  • 226% increase in time on page (insights pages)
  • 216% increase in social media followers

Before

After